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Color Psychology | Professional Logo Design and Graphic Design Services | Dragyn Studios

Color Psychology


Color, it’s everywhere you look. Maybe you’ve taken it for granted that stop signs are red and school buses are yellow. But there is reasoning behind these things and it affects the way we react to different colors and color combinations.

Many large corporations are seeking out color analysts before developing branding or advertising for their products. Especially when selling to markets in other cultures. The psychology of color is much deeper than what it appears. Many of our reactions to different colors may actually have been passed down from generations and become inherint in our subconscious way of thinking.

Let’s start by taking a look at the basic effects of the most traditional colors. Other articles on this topic will delve deeper into the points we touch upon here, but for now, this should be a good start to recognizing what different colors symbolize.

Positive association Negative associations
Passion, Strength, Love, Energy, Sex, Excitement, Speed, Heat, Action, Adventure
Danger, Fire, Blood, War, Anger, Revolution, Agression
Positive association Negative associations
Power, Sophistication, Elegance, Wealth, Mystery, Style
Death, Evil, Fear, Mourning, Unhappiness, Anonymity
Positive association Negative associations
Truth, Purity, Innocence, Cleanliness, Simplicity, Security, Sterility
Cowardice, Coldness, Sterility, Clinical
Positive association Negative associations
Stability, Loyalty, Peace, Harmony, Tranquility, Confidence, Conservatism, Dependability
Cold, Depressing, Conservatism
Positive association Negative associations
Lively, Spice, Autumn, Design,

Energy, Balance, Exotic

Warning, Danger, Fire
Positive association Negative associations
Cheerful, Attention, Optimism, Joy, Wealth, Hope
Cowardice, Hazards, Dishonesty, Avarice
Positive association Negative associations
Nature, Refreshing, Calming, Life, Hope, Growth, Wealth, Luck, Vigor, Generosity
Greed, Envy, Inexperience, Misfortune, Jealousy, Money
Positive association Negative associations
Fantasy, Royalty, Wisdom, Mystery, Exotic, Creativity, Wealth, Ceremony
Uncertainty, Falseness, Confusion, Profanity, Cruelty, Arrogance, Mourning